Lead the development of digital marketing planning and performance to maximize reach, traffic and conversion to support integrated marketing strategy.
KNOWLEDGE • Deep knowledge of Paid Media • Deep knowledge of marketing technology • Broad knowledge of integrating Paid, Owned and Earned media • Broad knowledge of the media industry, including rates, terms and procurement process for Paid, Social and Digital Media Marketing • Broad knowledge of IKEA concept, brand objectives, values and vision • Broad knowledge of IKEA tools, processes and cycles • Broad knowledge of Group strategies, priorities and business planning process • Good knowledge of change management methods and tools as well as stakeholder management • Broad knowledge of the IKEA multichannel reality and omni channel consumer and customer insights and behaviours • Broad knowledge of operational plans and goals as well as follow up on KPIs
MOTIVATION Motivated by the IKEA Vision, making IKEA more affordable, accessible, and sustainable. Motivated by growing business and people together.
CAPABILITIES • Ability to understand the complexity of IKEA business and the role of Growth & Marketing as an integrated part of the business • Ability to independently lead a project and implement desired actions with speed and simplicity • Strong interpersonal skills with the ability to negotiate contract terms and build trustful relationships • Ability to take a holistic view of a global organisation and identify business opportunities accordingly • Ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward
YOUR RESPONSIBILITIES
• Drive paid media performance – Plan, execute, and optimize digital campaigns and always-on to maximize reach, traffic, and conversion across all digital channels. • Activate segmentation strategies – Leverage the Global segmentation model to create actionable local micro segments aligned with country priorities and marketing strategies. • Integrate and activate data – Connect audience, media, and performance data to inform targeting, creative optimization, and continuous learning loops. • Orchestrate channel mix – Manage investment and optimize campaigns across search, programmatic, display, video, and paid social to ensure full-funnel effectiveness and efficiency for opportunity categories, and commercial projects including but not limited to IDS, IB, Food. • Actively cooperate with key stakeholders to secure integration, common focus and maximize impact. Responsible to manage and secure media and agency relationship to meet objectives. Lead specific media platform(s) intelligence efforts as the key point of contact, proactively sourcing and disseminating up-to-date media information and technological advancements to drive team awareness and strategic decision-making. • Measure and optimize ROI – Track performance against business objectives, extract insights, and refine targeting, messaging, and channel allocation to drive impact. • Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA
TOGETHER AS A TEAM
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
