职位 ID: 21131CN

发布日期: 20/02/2025

WHAT YOU'LL NEED TO HAVE
• Extensive knowledge of sales techniques and mechanisms as well as the pulse of the market (customers, competition, news)
• Broad knowledge of IKEA concept, brand objectives, values and vision
• Broad knowledge of IKEA tools, processes and cycles
• Good knowledge of project and change management methods and tools as well as stakeholder management
• Broad knowledge of the IKEA multichannel reality and online customer behaviours
• Broad knowledge of operational plans and goals as well as follow up on KPIs
• Broad knowledge of how consumer acts, feels and behaves in a retail environment to apply the insights in the shopping experience design in all touch points
• Broad knowledge about the local market environment, expectations from customers today and tomorrow to secure that commercial and service offers meet customer demands and needs
• Broad knowledge of how to optimise the customer experience across physical and digital touchpoints and content to increase the likelihood that customer visits convert to sales
• Broad knowledge of the possibilities to activate sales and the use of the commercial calendar and relevant associated store activities
• Broad knowledge of how to identify and realise opportunities for add-ons, cross-selling and up-selling of IKEA products and services to fulfil customer needs
YOUR RESPONSIBILITIES
• Drive the long term growth of the business through the development of the commercial offer, sales techniques and activities through all channels
• Steer the range, dimensioning and price ladder for the HFB to make sure it meets customer needs and demand. Set strategy on the local prices and propose commercial activities. Contribute with input on pricing and forecasting service offer
• Responsible for the Sales planning and forecasting for the defined HFBs
• Steer sales and gross margin across channels to reach plan and react to deviations to ensure sales output is in line with selling objectives
• Develop local commercial solutions meeting the customer needs, by implementing solutions from Home Furnishing & Retail Design (HFRD), Market Support and create local sales solutions to further improve the experience and conversion
• Coach store co-workers throughout the market to develop competence on selling
• Actively cooperate with all key stakeholders within Commercial and beyond to secure integration, common focus and to maximize impact (for example Customer, Digital, CFF (Customer Fulfilment), Communications, Sustainability, Business Navigation Operations & Finance, People & Culture)
• Be a speaking partner with Range & Supply to provide local market relevant feedback
• Contribute to the integrated multichannel executions/output of the HFB unit and selling function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, be a role model of the IKEA values and contribute to the transformation of IKEA
• Be an active player in working on sustainability initiatives within selling through ensuring sustainability priorities are reflected across offering (e.g. Energy Efficient Lighting)
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.