The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
Job description
Purpose of the Job
This role leverages a strong understanding of IKEA business priorities, the IKEA range, home furnishing trends, the national market, competition, and customers’ living situations to drive and develop sales across all channels now and into the future. The role leads and inspires the team, collaborates closely with other functions and stores, and ensures maximum sales growth and sustained profitability. It also contributes to global business development by sharing specialist sales knowledge and insights that strengthen IKEA commercially and support the vision of creating a better everyday life for the many people.
RESPONSIBILITIES OF THE JOB
Setting clear goals on sales, profit, margin and volume development for my country – with solid actions plans to support the achievement of these goals.
Lead the Country Commercial Team to execute the Country commercial plan.
Knowing our global priorities, our range, the national market and competition. I use this information to develop, with my team and the store sales manager, strategies for sales. This is based on constant improvement in order to meet the present & future needs of our customers.
using my understanding of the market to drive a sales strategy for the country and setting challenging goals and Key Performance Indicators (KPIs).
ensuring my team analyses current trends in order to predict and optimize current and future commercial opportunities. This is achieved by working in co-operation with stores, IKEA of Sweden and the IKEA supply chain.
Communicating the strategies to our Store Sales managers in an inspiring & engaging way to motivate them to take ownership to achieve the goals in their unit.
Maximizing the commercial opportunities through all media and sales channels.
Developing & optimising the range for my Country in connection with my customers’ needs.
Leading the key processes or pricing, sales planning and range dimensioning for my Country.
Developing commercial skills of my team & my store matrix partners through open, constructive two-way communication, feedback & trust with development plans to support this.
Analysing the performance of the business in my country and taking action to correct underperformance as well as optimise, where possible, over performance.
Actively promoting the development and sharing of good examples in our Country & across the region. Using my Global network to find good solutions from other Countries too.
Actively contribute to my Country Management team sharing overall responsibility for the Country performance.
Oversee the process for monitoring and reacting to competitor activity in my Country.
Budgetary control in my function. Monitor, follow-up & adjust as needed.
To drive market share development & IKEA as a first destination for consumers in your market.
Through your everyday work you contribute to a people and planet positive business, social connection and environmental impact.
Qualification
REQUIREMENT FOR THE JOB
Motivation
Highly self-motivated with a passion for Home furnishing & people.
Continually looking for ways to improve the business & people together.
Strong commercial appetite that inspires others to act in the same way.
Highly collaborative with a strong sense of ‘togetherness’ to achieve the goal.
Inspirational in how you communicate and engage others in your plans.
Knowledge
Deep understanding of your market, your customers (their life at home) and the drivers of customer satisfaction for your Country.
Strong business analysis skills with an ability to be agile with your plans.
Deep understanding of the business drivers and ability to educate & engage others in your plans.
Strong understanding of profit & loss and how to affect its result through department actions.
Proven track record in achieving or exceeding sales goals as part of a team.
Previous budgetary control experience – monitor, follow-up and adjust as needed.
Financial interest in your market and how it is affected by Global market & macroeconomics.
Experience of a Management role in IKEA.
Capabilities
To be able to analyse the performance of your business and take actions to, as needed,optimise performance in both financial and consumer insight elements.
To lead the commercial agenda for your country taking a lead role in the commercial team.
To develop long term strategic plans, set budgets and follow-up on goals with agility as needed.
Ability to prioritise and organise my work and the work of my team to be efficient.
Ability to engage the receiver and create passion for your plans.
Ability to influence your peers and matrix partners.
To develop strong collaborations across the Global matrix and with franchise partners/owners.
To communicate your plans in a clear, simple and engaging way.
Clear problem-solving capabilities and an agile approach in challenging situations.
