Manager, Marketing at MyTOWN Shopping Centre

MyTOWN Shopping Centre is a super-regional shopping centre for friends and family on the fringes of the Central Business District of Kuala Lumpur. The shopping centre is a one-stop destination for shopping, dining and entertainment with more than 400 stores. Anchored by IKEA, MyTOWN Shopping Centre is set to deliver a fantastic customer experience with a vibrant mix of retailers.
MyTOWN Shopping Centre is developed jointly by Boustead Holdings Berhad and Ikano Pte. Ltd. For more information, log on to http://www.mytownkl.com.my/

PURPOSE OF THE JOB

Lead, mentor and develop a high-performance marketing team to achieve marketing objectives and contribute to a successful business plan. Responsible for successfully executing and delivering a fantastic customer experience to shoppers. Cross-functional collaboration with tenants and IKEA Cheras to ensure unique, holistic campaign executions. Working with other related departments to smoothen operational execution successfully.

RESPONSIBILITIES OF THE JOB

Marketing Leadership and Operational Excellence

1. To develop marketing strategies and overall marketing plan with the consideration of partners, anchors, tenants while efficiently utilising the approved budget to achieve the following Marketing Objectives:-

• To reinforce brand identity and positioning with ATL, BTL and TTL strategies
• To maintain strong market presence with increased Brand Awareness
• To draw Shopper Footfall
• To encourage Retail Sales
• To highlight Retailers

1. To establish and maintain good network of contacts with tenants, government agencies, and tourism related bodies, charity/volunteer organizations, corporate organizations, etc for joint promotional and sponsorship opportunities and improve brand perception.
2. Budgeting and forecasting operational expenditure & capital expenditure
3. Enhancing the Customer Journey Mapping through events, decorations, wayfinding and shopper engagement experiences
4. Enhancing the Customer Experience through digital with content creation and curation via Digital and Social Media
5. Communicate to intra department as well as internal department for communication of relevant activities, so they can effectively use such information for their purpose.
6. Effectively engage with other functional teams meanwhile developing business analysis and complex problem-solving skills.
7. Drive marketing direction with marketing team competence effectively grow the business with regional support.

Qualifications

• Diploma in Retail, Design, Merchandising, Marketing, Digital Marketing, Public Relations, Communications, or any related field
• Any related course or professional course attended.
• 5 - 10 years of experience.

Motivation

• Passionate about growing business and people together
• Enjoy meeting customers and helping customers by providing effective solutions
• Strong sense of achievement in change management
• A desire for continuous improvement
• A desire for keeping everything organised and structured

Knowledge

•  5-8 years of experience in Retail, Design, Marketing, Digital Marketing, Public Relations, Communications, or any related field
• Strong understanding of customer and marketing dynamics and requirements. Good understanding of current retails trends and practices, including digital strategies and tactics.
• Effective and eloquent communicator. Possesses good verbal and written proficiency in English, and a second language e.g. Chinese and / or Bahasa Malaysia.
• Demonstrated ability to increase productivity and continuously improve and adapt methods and approaches.
• Solve problems creatively and effectively and high levels of integrity and honesty.
• Creative as well as analytical.
• Experience in budgeting and forecasting, multitasking with ability prioritize and juggle multiple commitments and deadlines.
• Strong negotiator, a team player with excellent analytical skills and business acumen.
• A leader with capable mentoring skills, willingness to coach and develop team members.
• Ability to develop rapport with people from all levels and departments.
• Possess excellent presentation skills, ability to inspire action and drive towards a common goal.

Capabilities

• Teamwork & Togetherness: Promotes togetherness and collaboration across departments and functions. Creates an inclusive climate where everybody feels respected and valued for their contribution. Recognises the value of people with different skills, cultures, and backgrounds. Creates the preconditions that support collaboration and co-creation. Co-creates shared ambitions and goals with team
• Passion & Commitment: Enthusiastic and result-driven, one who has a giving-their-best attitude. Focuses on what adds value for the customers. Follows through on commitments. Adapts quickly to changing circumstances and deviations from plans. Offers relevant and creative solutions to meet customers’ needs. Uses data to monitor performance and acts based on results.
• Common Sense & Simplicity: Having clarity and is practical. Communicates clearly and effectively. Sets clear direction for the organisation. Clearly defines goals and expectations. Inspires curiosity to learn and try new things. Leads intentionally and consciously, being aware of the impact on others.
• Daring to be Different: Thinks out-of-the-box. Continuously innovative, experiments and tries new ideas with courage. Delegates responsibilities, enabling others to contribute to marketing objectives and business goals. Provides people with the resources needed to accomplish tasks. Challenges existing ways of doing things. Encourages learning from mistakes as opportunities for development and improvement.
• Integrity: Accountable and honest. Promotes a climate for giving and receiving feedback, building on strengths. Establishes trust and respect. Shows empathy (understanding and compassion) toward others. Embraces disagreement and constructive conflict to achieve better decisions.
• Leadership by Example: Creates an atmosphere that inspires the team to deliver business results. Acts as a role model for MyTOWNKL values through behaviours and actions. Is open, straightforward, and reliable when working with others. Manages dilemmas and challenging situations, using MyTOWNKL values for guidance. Accepts responsibility for own mistakes. Makes decisions based on MyTOWNKL values.