IKEA India is part of the Ingka Group, a global leader in affordable, sustainable home furnishings. We are committed to creating a better everyday life for many people, driven by our values of togetherness, cost-consciousness, simplicity, and renewability. Our vision is to make sustainable living accessible and affordable for everyone.
Who you are:
We are looking for an experienced and passionate professional to lead IKEA India’s marketing efforts and drive business growth. Your key responsibility will be to develop and execute the marketing strategy, lead cross-functional teams, manage marketing budgets and drive business growth You will also lead a team of passionate marketers, collaborate, inspire, and help grow a meaningful, loved and trusted IKEA in India As a person you are passionate about people, business, IKEA’s purpose and continuously driving better performance. You are energized by increasing customer value, driving business growth, and contributing to overall success and results through people as well as motivated by leading and developing people.
Your responsibilities
• Develop and implement Marketing Strategies for growth and brand positioning by attracting and activating customer and consumers to grow penetration, and build long-term profitable relationships • Drive commercial objectives, increase desire for the IKEA Brand and attract new customers through segmentation and positioning • Responsible for people and agency planning: Develop functional budget • Managing External Agencies: Oversee and manage external agencies, including advertising, social, media and digital agencies • As a member of the Commercial Management Team, proactively contribute to IKEA business plan, commercial plan and commercial calendar process. • Integrate marketing actions in all units to secure integration, common focus and maximize impact • Accountable for implementing and developing creative communication: Develop marketing content to captivate consumers and drive demand for the IKEA range • Implementing integrated engagement/media plans: Enable to reach customers and consumers with the right message at the right time, maximizing media effectiveness and Return on Marketing Investment (ROMI) • Fostering a Culture of Innovation: Lead, coach and develop a high performing team that will strongly contribute to reach desired growth, profitability, brand positioning and customer experience of IKEA. • Responsible for the overview of the Living-Acknowledging-Exploring-Browsing parts of the customer journey, for all channels and all medias • Maximize efficiency: Measure performance of output in all areas to maximize efficiency and effectiveness/ensure performance excellence throughout the year • Fostering a Culture of Innovation: Take lead in driving an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged and empowered as well as outside IKEA with 3rd parties, and as profiled as spokesperson for the brand • Strategic Planning: Where relevant to generate economies of scale, take responsibility for strategic planning and executions across more than one market as a key contributor to the IKEA Global Marketing Agenda
Requirements:
• Proven experience in marketing leadership roles. Strong understanding of marketing principles, strategies, and tactics • Minimum 15 years of experience in leading and managing the Marketing function • Experience from retail, FMCG, home furnishing sectors • Excellent communication and collaboration skills • Ability to analyze complex data, Strong budget management and ROI analysis skills • Experience in managing external agencies and vendors • Strong knowledge of consumers and customers in the market from a macro, competitive, consumer, brand and business performance perspective • Strong knowledge of modern marketing/media techniques • Extensive knowledge of CRM and loyalty, integrated media
Together as a team
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.
WE ARE AN EQUAL OPPORTUNITY EMPLOYER:
At IKEA we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business need.
