As a person you are passionate about people, business, can share IKEA’s purpose and continuously seeking new opportunities to learn and grow. You are energized by increasing customer value, driving business growth and contributing to overall success and results through people as well as motivated by leading and developing people. For this role we believe you have: Proven advanced training in strategic integrated communications or equivalent Minimum of 8-10 years of both external (incl. New-age media, Social Media) and internal communication experience Proven experience in managing and leveraging (national and local) media contacts Experience working with various business stakeholders, strategic campaign leading and agencies management Experience with leading in change Experience with crisis communication Strong and distinct communications measurement Preferred: Knowledge of the IKEA brand, culture, values and way of working Strong communication skills in English (spoken and written) • Deep knowledge of working in the field of media relations, including crisis communications and branding • Rich Knowledge of using insights to formulate country communication strategies, plans and activities to meet IKEA business and receiver needs • Deep knowledge of how to lead communication by defining, planning, executing and follow-up communication to relevant stakeholders • Up-to-date knowledge of the complete media landscape (including social media), usage and measurements • Understanding of the process for delivering efficient communication and stakeholder plans, tools and the IKEA communication channels • Passionate about driving conversations around Life at Home, contribution to society, communication & modern digital retailing trends and turning them into practice • Creatively driven and always looking for new ways and formats to drive corporate and consumer communications • Affinity with creating engaging communication and working with media relations and stakeholder management • Energized by working both independently and interdependently with communication network and cross functions
Your responsibilities
Enable INGKA to promote and protect the IKEA brand through effective media and stakeholder relations. Lead the country PR/Media Relations of Ingka. To contribute to the purpose of the function by leading, steering and ensuring the implementation of the strategy for product and corporate PR and Media relations - in line with the country business & growth plan. Secure that Media Relations is an integrated part in campaigns and has close cooperation with the other parts of the communication team, as well as with Marketing and other functions Drive activist and pro-activist communication through Media Relations in the market and lead in demonstrating leadership when IKEA is challenged. Drive an open and sharing climate, being a role model of the IKEA values where our co-workers are informed, engaged and empowered • Enable Ingka to promote and protect the IKEA brand through effective media and influencers relationships in close cooperation with other relevant functions • Drive reactive, proactive and activist communication externally through media & strategic influencers relationships • Responsible to create the country product and corporate PR/media relations strategy (focus on earned and owned media): create media/stakeholder engagement strategies for effective reactive, proactive and activist communication • Responsible for developing and implementing process for country on-duty phone and product loans • Effectively and proactively drives and elevates the brand awareness of the company among public through effective and targeted media use – co-leading events, all brand activation initiatives with other functions • Stay up-to-date on current affairs in order to create opportunities to position our stories in a way that resonates with the outside world • Identify and empower IKEA leaders to be inspiring communicators – train and support spokespersons on delivering effective and appropriate communication. To act as spokesperson when appropriate. Develop and implement spokesperson plans to support focus areas and prioritized topics • Develop and strengthen communication preparedness for reputational issues, risks and crisis. Act on all negative publicity and potential reputational issues • Be a communication business partner for Market Support and a direct contact and support for communication needs and advice on effective choices within the specific area of Market Support • Builds a deep understanding of Market support objectives in order to tie communications work directly to desired business outcomes • Be a coach and sparring partner to managers and communication team when it comes to Public and Media Relations
Together as a team
Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.
We are an equal opportunity employer:
At IKEA, we value diverse backgrounds, perspectives, and skills. We are committed to providing coworkers with a work environment free of discrimination and harassment. We encourage individualism and invite you to come join our team and be yourself with us! We are an Equal Employment Opportunity employer and do not discriminate based on race, religion, color, national origin, sex, sexual orientation, age, veteran status, disability status, or any other applicable characteristic protected by law. All employment decisions are based on qualifications, merit and business need.
