The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Mexico – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.
We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.
Job description
To lead and manage the in-store and digital communication that completes and amplifies the shopping experience and range presentation through IKEA visual and verbal identity thereby contributing to building consumers’ perception of the IKEA brand in the local market as unique and consistent. To lead and develop graphic communication strategically for a consistent brand experience across all touchpoints.
Responsibilities of the Job
Lead and challenge the COM&IN team and other functions in the store to strengthen
the uniqueness and consistency of the IKEA identity in in-store and digital
communication.
Lead the process of planning and implementing in-store and digital communication
to ensure that it conveys the benefits of the IKEA Concept, completes and enhances
range presentation by using proven solutions, best practices, guidelines and national
directions.
Develop and evaluate in-store and digital communication strategies that support a
convenient shopping experience by using the knowledge about life at home and
shopping behaviour in the local market.
Lead and manage in developing the department action plan with store
communication initiatives that are focused on growing the business and support longterm profitability and execute agreed plans in close co-operation with other functions.
Actively contribute in the network of store Graphic Communication Leaders and share
proven solutions, best practices and guidelines with the COM&IN team in the store.
Set clear expectations and standards regarding routines and responsibilities, work
together with the COM&IN team and other store functions, act quickly to exploit
commercial opportunities and understand the impact of your actions on the financial
results.
Secure high standards for good visual balance and consistency, quality and simplicity,
cost-efficiency and sustainability in producing and implementing all in-store and digital
communication.
Keep up to date and knowledgeable about home furnishing, communication and
retail design trends in order to support the COM&IN Manager in facilitating workshops
to generate creative directions that inspire and surprise store visitors through the IKEA
visual and verbal identity.
Secure succession planning by constantly searching for potential candidates.
Keep visitors in mind and minimize disruption when working on the shop floor.
Qualification
Motivation
• The IKEA values truly reflects personal values.
• A passion for fast-paced, future-oriented retailing and the IKEA product range.
• Provide store solutions that improve people’s life at home and exceed visitors'
expectations of their shopping experience.
• Passionate about developing people and personal competence.
• Driven to exceed goals by helping the team succeed and develop.
Knowledge
• Two years experience as Graphic communicator inside IKEA
• Knowledge of Range presentation the IKEA way (store media, display techniques,
store layout).
• Knowledge of Home furnishing the IKEA way.
• Knowledge of Store communication the IKEA way.
• Knowledge of Life at home in the local market and the outcome of market research,
e.g. IKEA Customer, Satisfaction Survey, IKEA Brand Capital.
• Knowledge of trends that influence home furnishing and communication.
• Knowledge of Commercial calendar and store activities. The work method for
presenting the IKEA range.
• Knowledge of IKEA mechanical sales system.
• Deep knowledge of The IKEA Concept and IKEA brand objectives.
• Deep knowledge of Knowledge of IKEA visual and verbal identity.
• Deep knowledge of leadership capabilities.
Capabilities
• Ability to identify and combine commercial, aesthetic and practical skills
• Ability to create a trustful and creative environment.
• A natural ability to move smoothly from assessing the bigger picture to seeing the
small details.
• Excellent in building trust and communicate clearly with different people and
groups of people in various situations.
• Excellent analytical and strategic skills.
• Ability to steer the store business over the short-, mid- and long term.
• Ability to influence and convince with clear communication and interpersonal skills
• Ability to lead/manage the team action plan and drive the team to success.
• Ability to identify, initiate and transfer development and innovation opportunities
into tangible actions.
