职位 ID: 20679CN

发布日期: 02/11/2024

WHAT YOU'LL NEED TO HAVE
• Broad knowledge of project management
• Broad knowledge of coordinating people within different disciplines to deliver to common goals and objectives
• Broad knowledge of IKEA concept, brand objectives, values and vision
• Broad knowledge of IKEA tools, processes and cycles
• Broad knowledge of Group strategies, priorities and business planning process
• Good knowledge of change management methods and tools as well as stakeholder management
• Broad knowledge of the IKEA multichannel reality and online customer behaviours
• Broad knowledge of operational plans and goals as well as follow up on KPIs
YOUR RESPONSIBILITIES
• Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals
• Support stores in their specific local marketing needs, if any, within the scope of local marketing goals and objectives
• Work cross-functionally with HF&RD (Home Furnishing & Retail Design) and Communications colleagues in the implementation of marketing campaigns
• Evaluate the performance of marketing campaigns and during and after execution in order to identify improvement areas
• Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact
• Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals
• Be an active player in driving an open and sharing climate, being a role model of the IKEA values, and contribute to the transformation of IKEA
• Support all initiatives within and outside commercial that are on the agreed communication plan (e.g. promote home solar)
ABOUT THIS WORK AREA
We deliver sustainable, extraordinary growth by creating a new, unique, inspiring and convenient meeting with the customers. We deliver a multi-channel experience that adds value to the many people and inspires a home furnishing movement.