Are you passionate about creating growth, understanding customer needs, and leading business development in a fast-changing retail environment? We are now looking for a Home Furnishing Business (HFB) Leader to take ownership of key categories and drive commercial success across all channels at IKEA.
ABOUT THE ROLE As an HFB Leader, you own and lead your Home Furnishing Business area, with full responsibility for developing the selling approach, defining the commercial strategy, and driving sustainable growth and profitability.
You will lead the Home Furnishing Business areas of Children’s IKEA, Lighting, and Bedroom and Bathroom textiles.
With a strong outside-in perspective, you continuously assess the market, customer expectations, and competitive landscape to ensure IKEA remains relevant, inspiring, and competitive.
Your responsibilities
In this role, you are accountable for driving the commercial performance of your Home Furnishing Business area. You turn customer insights and market understanding into actions that strengthen our offer, grow the business, and enhance the customer experience across all channels.
Your key focus areas include: · Drive business growth and increase market share by translating customer needs and insights into impactful commercial actions · Own and lead your HFB area, including sales strategy, range, pricing, and commercial activities across all channels · Analyze performance, build forecasts, and make data-driven decisions to secure results and act on deviations · Monitor competitors and market trends to ensure we stay relevant and competitive · Develop and implement commercial offers that improve customer experience and conversion · Inspire and develop colleagues across the organization to strengthen selling competence · Collaborate cross-functionally to create a seamless multichannel customer journey · Leading matrix of shop keepers down on the shop floor to maximize the commercial potentials within your areas · Challenge the status quo by bringing new ideas and ways of working to continuously improve the business
Who we are looking for
We are looking for a commercially driven and analytical leader who thrives on creating results through insight, action, and collaboration. A strong business mindset and motivation to turn customer understanding and market insights into growth and measurable results are key to succeeding in this role.
You bring solid experience from retail and commercial roles, and you are confident working with both strategy and execution in a fast-paced environment. You take ownership, prioritise effectively, and drive initiatives end-to-end with energy and accountability.
As a person, you are curious and forward-thinking, with a genuine interest in customers, trends, and life at home. Trust is built through strong communication skills and the ability to influence and collaborate across functions. At the same time, you challenge the status quo and bring new ideas to continuously improve the business.
Relevant experience includes: · Strong experience within category management and/or commercial business development · Proven experience from retail · Solid analytical skills and the ability to translate data into actions · Experience in project management and driving initiatives end-to-end · To succeed in this role, you also have: · A strong understanding of the local market, customers, and competitors · An outside-in perspective with a clear focus on customer needs · A passion for creating growth and increasing market share · The ability to lead business through collaboration
If you have any questions about the role, please contact Furniture & HFA Manager, Ragnhild Vatne: ragnhild.vatne@ingka.ikea.com
Why join IKEA?
At IKEA, you will be part of a values-based company where we create a better everyday life for the many people. You will have the opportunity to lead key business areas, influence strategy, and shape the future of retail in a dynamic, multichannel environment.
We also offer competitive employment conditions, including good pension and insurance schemes, opportunities for bonus, and a staff discount. At IKEA, you become part of a culture built on collaboration, development, and long-term growth - both for the business and for you as a co-worker.
