Digital Channel Web Merchandiser | Retail | IKEA RSO Jebel Ali

Job Requisition ID: 179561 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview Of The Role:
The Digital Channel Web Merchandiser is responsible for ensuring that IKEA's website and app present a cohesive, visually appealing, and inspiring brand experience. This role aims to boost customer frequency and sales by developing and executing merchandising strategies, enhancing user experience, and presenting IKEA products informatively. The merchandiser continually analyzes sales data and customer behavior, collaborates with global and local teams, and aligns digital content with commercial priorities to optimize the online shopping experience. Success in this role is measured by increased e-commerce sales, improved customer satisfaction, and effective integration of commercial and technical developments.

What You Will Do:

• Continually merchandise the IKEA website in the most optimal and engaging way.
• Coordinate the creation and delivery of all weekly, monthly, and bi-monthly reporting, specifically providing insights and analyses across e-commerce metrics packages.
• Manage homepage, landing page content, aligning with promotions, seasonality, and marketing campaigns.
• Optimize layout of product listing page based on commercial priorities and desired user experience as per IKEA global guidelines and local relevance.
• Actively monitor the website data, search metrics, sales performance to understand customer behavior and act accordingly.
• Analyze sales data, website traffic, and search metrics to inform merchandising decisions.
• Create recommendations for sales steering and the most relevant and commercial cross selling, up selling and add on opportunities.
• Work closely with the global team for alignment on business priorities and technical developments.
• Ensure that Web and App site visitors can navigate, search, find and buy on our platforms in an optimal way.
• Work closely with range and SEO/SEM teams to contribute to engaging content, SEO-optimized product descriptions that resonate with customers.
• Reflect the life at home knowledge from the local market in the range presentation the IKEA way.
• Categorize and organize products to ensure a user-friendly browsing experience.
• Responsible to analyze the digital merchandising performance and insights to secure successful add-on sales and contribute to better margins.
• Know the global IKEA priorities, the IKEA product range, the national market and competition, and work to support commercial activities and the commercial calendar to convert more visitors to customers and generate repeat visits.
• Work actively with the online product range, monitor performance and continually develop range frame options to maximize sales.

Required Skills To Be Successful:

• Strong specialist knowledge in digital merchandising and e-commerce.
• Ability to inspire and lead people and organizations to achieve outstanding results.
• Proficiency in analyzing data, understanding consumer behavior, and making data-driven decisions.
• Excellent communication, negotiation, and influencing skills.

What Qualifies You For The Role:

• High School Credential required.
• Extensive knowledge of eCommerce and web merchandising methods, including online marketing tools.
• Sound knowledge of IKEA business plans, strategies, and the IKEA product range.
• Experience in using UX design best practices with a focus on mobile-first and responsive design.

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.