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会见与理解顾客

Local Marketing Manager - IKEA Giheung (Perm)

申请
  • Gyeonggi-Do Yongin-Si, Gyeonggido, South Korea
  • 营销与沟通
  • 全职

职位描述

  • 职位 ID: 306806

  • 发布日期: 05/09/2025

    • Who you are

    • Experience of taking commercial decisions based on local market information
    • Experience of working in a customer-focused service industry
    • Interest in home furnishing as well as a curiosity about people’s life at home
    • Interest in what is happening in the local market, and an ability to quickly develop knowledge of the local market and business conditions
    • Ability to set expectations and provide clear direction
    • Understand profit and loss and how to affect its result through their actions
    • Self-reliant and motivated with proven ability to work as part of a team as well as independently
    • Good analytical and numerical skills
    • Minimum 3 years of people management experience, preferably in the omni-channel retail industry.
    (*This position is based on IKEA Giheung Store, and in charge of Marketing function within Giheung Market)

    Your responsibilities

    Consumer/Customer
    • Take ownership for the knowledge and understanding of the local market circumstances, convert the data into insights create a market area marketing action plan, including a relevant distribution strategy, in order to strengthen our position on the local market and build long-term sales growth and profitability.
    • Work with the colleagues in the unit and in our Service office, to ensure that we utilize all external media, online and offline, to generate traffic to our store and thereby establishing us as the leader in life at home in our local market.
    • Promote the IKEA offer so that it is attractive, relevant and affordable for the many people, leading to a broadening of our local customer base.
    • Grow our core customer base and convert more visitors into loyal customers using the IKEA FAMILY and IKEA BUSINESS concepts.
    • Promote IKEA as the good neighbor by working actively with the local communities and nationally identified charitable organizations.
    • Actively promote our social and environmental commitment and work with our local consumers to understand how, together, we can contribute to sustainability.

    Commercial / Financial
    • To increase the number of consumers visiting/revisiting our store as well as convert more visitors into customers in order to increase sales and profitability. Goal is to expand our local home furnishing market share.
    • Understanding how different consumer groups within our Market use different media so that I can target our communication more accurately to optimize its effectiveness.
    • Ensuring the strength of each local media channel is maximised and that the total media mix is seamlessly integrated to create one consistent message in our local market.
    • Analysing the results of our local communication activities and using this knowledge to maximise the impact of IKEA in our local market in the most cost-effective way possible.

    People
    • Support to create a store environment where the IKEA culture is strong and where the diversity of our customers and co-workers is valued.
    • Maintain our store team well-informed about the composition of our Market and the impact any changes may have on our future business in order to identify commercial opportunities in our market.

    About this work area

    Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

    Apply now!

    Key Benefits
    • Paid Time-off: grant 20 days of annual leave to co-worker as a base
    • Maternity Leave(출산휴가): pregnant co-workers shall be given 180 days of leave before and after childbirth
    • Coworker discount: discount of 15% on the retail price
    • Day care center(사내어린이집)
    • Subsidized meal in the canteen: different healthy meal options in the co-worker restaurant with free drinks
    • Employee assistance program (that helps you support your mental, physical, and financial wellbeing)
    • Eligibility for our annual IKEA bonus incentive plan
    • Co-worker uniform provided
    • Free Co-worker parking

    For internals, please have a conversation with your line manager before applying. As part of the recruitment process, we will contact your line manager to request a reference. If you have previously worked at IKEA, you must disclose this in your application. We may also contact your former IKEA organization for a reference.
    Please note that interviews will be conducted on a rolling basis, and the recruitment process may close earlier than the stated deadline if a suitable candidate is found, so don't delay applying for the position.

    If you have questions regarding recruitment process, please contact to Rosie.han@ingka.ikea.com.




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