External Communications Manager, IKEA Philippines

The IKEA vision is to create a better everyday life for the many people. We do this by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford them. We operate in Singapore, Malaysia and Thailand – and have an ambitious expansion plan to bring a little bit of Sweden to new markets in the region. We are part of the Ikano Group of companies and the only IKEA franchisee owned by the Kamprad family that founded IKEA.

We also develop, own and operate Shopping Centres that are anchored by IKEA and create walkable communities by including residential, office and other types of real estate in our development plans.

We work towards making sustainability a natural part of our everyday work. We are active in our communities, driving and supporting social initiatives that benefit children, women and the environment.

About the job
Reporting directly to the Inspiration and Communication Manager, Ikano Retail Philippines and will be
responsible in using the IKEA business priorities, knowledge of our range, online and offline consumer
trends, national market, competition and customers’ living situations to drive and develop solutions now
and in the future of IKEA Philippines. Also, to support the Marketing function to achieve communication
excellence, sales growth and profitability. Specialist knowledge shall also be utilized to in print
production work, advertising and PR efforts in the country.

Your assignment

Responsible for the development of Advertising
• Plan and manage the production and implementation of advertisement, while ensuring that all
materials are in line with the IKEA Concept documentation.
• Ensure optimal reach and frequency spends across online and offline display platforms buys
with accurate delivery to the intended audience reach in the most effective channels while
meeting KPIs set.
• Work closely with SO and Local marketing, SO Sales, and e-commerce, IKEA Food teams to
ensure accuracy of products and information and achieve business and commercial goals,
drive web and store visits, increase home furnishing interest and elevate awareness /
personality of the IKEA brand.
• Contribute to evaluating external advertising media opportunities & proposed store activities
by the Local Marketing & Communication Managers in the country. Assist in partner
collaborations that supports the advertising campaign, staying locally relevant and achieves
business goals such as visitation and average ticket.

Responsible for the (Commercial) Public Relations function:
• Manage the development of country’s Public Relations campaign delivery through the
message house, key focuses and mandatories. Secure country level relationships with media.
• Manage IKEA product recalls and the development and pricing coordination of collection press
kits for the country.
• Lead the PR agency and be responsible for media content and oversee that the local media
receives releases and up-to-date, accurate information about IKEA including Conceptualising,
plan and execute PR events, media launches, media interviews as necessary to secure strong
engagement with the media for each campaign launch. Management of all spokesperson,
interviews and press conferences for the country.
• Together with Corporate Communications, assist to ensure that the country crisis plan is
followed so that the team is well prepared to handle media crisis e.g. products that are of fault
and might cause injury to customers etc.
• Tracking PR coverage and share of voice monthly versus competitors for the country.

Budget Management
• Responsible to secure the planned marketing budget to commercial calendar and to ensure
accurate year-to-date marketing spent to BN and Finance on monthly basis.
• Contributor to contract negotiation in the market relating to the function.
• Secure purchasing in your function is made according to the principles defined in the
Procurement Policy: Operational participation in procurement projects. Compliance of
sourcing requirements, IWAY Working Method and signed agreements

Your profile
• Has the customers’ interest at heart, be service minded and have a great sense of urgency.
• Highly self-motivated with a passion in marketing and communications to drive results with
consistent messaging.
• Experience in marketing and branding, conceptualising campaigns, logical abilities, and
copywriting.
• Experience in each offline and online channel’s guidelines and understanding of each media
technicalities.
• Experience in public relations tasks and media relations to build the brand.
• Knowledge of trends, proven solutions, translating global into local market relevant solutions
that influence home furnishing and retailing.
• Knowledge of IKEA concept, brand objectives, values and vision, tone of voice in order to
translate that into strong messaging.
• Budgetary experience –administrative work, evaluation of costs, monitor, follow-up and adjust
as needed. Meticulous with an eye for details and highly organised by nature
• Possess a creative mindset and ability to challenge common ways of thinking.
• Ability to communicate and share creative ideas, concepts and solutions and combine
commercial, aesthetics and practical skills.

Additional Information
This role requires flexibility in work hours, depending on store operational requirements.
The work location will be at the IKEA Philippines, Marina Way, Mall of Asia Complex, Pasay City,
Philippines

Please apply by 15 April 2025