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会见与理解顾客

[Siège] - Responsable des campagnes de communication F/H - CDI

申请
  • Plaisir, France
  • 营销与沟通
  • 全职

职位描述

  • 职位 ID: 279239

  • 发布日期: 25/03/2025

    • Who you are
    IKEA, a global leader in home furnishing solutions, has been expanding in France for over 40 years with the same vision: "to improve the everyday life of the many people." Driven by our culture and values, we are passionate about life at home.

    At IKEA, we live the Swedish culture daily. And, as the Swedes do, we address each other informally, regardless of our position or unit. That's why we do it from this announcement and throughout the recruitment process!

    We are looking for someone passionate about communication as a business driver, capable of leading, inspiring, and developing employees. You are enthusiastic about finding better ways of working and open to change. Additionally, you are willing to work both independently and interdependently with other communication-related functions, and you enjoy working on both strategic and operational topics, moving from theory to practice. Sharing and living the IKEA culture and values comes naturally to you.

    You have proven experience (a minimum 4 years) in external communication and/or marketing, with a solid and certified background in communication or an equivalent field.

    You possess knowledge in the following areas:

    In-depth understanding of business priorities and how to achieve business results through excellent communication campaigns.
    Comprehensive view of communication, understanding of internal and external communication channels, and the needs of different audiences.
    Excellent communication skills, ability to develop strategic communication plans for various objectives.
    Ability to work independently and lead large projects in a complex environment.
    Proactivity and a positive attitude in problem-solving and a pragmatic approach when necessary.
    Ability to work at strategic, tactical, and operational levels.
    Strong interpersonal skills and ability to influence leaders at different levels.
    Willingness to progress within the communication team and take on more significant responsibilities in the future.
    Proficiency in English (written/oral).
    What you'll be doing day to day
    We want to strengthen our communication team with a professional passionate about communication, with experience in external communication or marketing and capable of leading integrated communication campaigns. In this role, you must understand how paid, earned, and owned media can work together and how we can reach different audiences with strong and impactful communication campaigns. You must be independent and work with various stakeholders inside and outside IKEA: public relations, public affairs, internal communication, marketing, interior design teams, as well as external agencies. You must be the ultimate project manager, capable of leading a project from start to finish, setting objectives and KPIs, creating a solid 360 communication plan, ensuring alignment with various stakeholders, executing the project, ensuring its operational implementation in line with objectives, collecting results, and following up. We are looking for a proactive person with an optimistic and creative vision and capable of overcoming challenges to ensure results.

    In this role, you will:

    Plan, develop, execute, and monitor integrated communication campaigns to position the IKEA brand in France and ensure business results.
    Ensure alignment of different stakeholders to achieve coherent communication campaigns reaching various audiences through different channels.
    Be a communication expert, coaching and advising leaders on how to create business impact with communication initiatives.
    Manage performance and evaluate communication campaigns using a deep understanding of internal and external metrics and ensuring a clear return on investment.
    Contribute to strategic communication planning to ensure necessary buy-in and resource prioritization.


    In addition to your salary, you benefit from advantages* such as:

    • A 13th-month bonus paid in two installments.
    • A 15% discount on your purchases at IKEA.
    • A variable compensation linked to overall economic performance.
    • The possibility to have a healthy and varied lunch for less than €3.
    • An advantageous company health insurance from your first day.
    • A company savings plan and a retirement savings plan. • An additional retirement plan funded by IKEA.
    • Up to 18 days of RTT (Reduction of Working Time).

    *Some of these benefits are subject to seniority conditions.
    Our team within IKEA
    The mission of our team is to turn visitors into happy customers. We’re a diverse group of digital fanatics who work together to lead our business development and operations across digital channels to inspire people with the IKEA range wherever they are – on a bus, in the waiting room, at an IKEA store, at home on the sofa or in the bathtub.




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