你是谁
Rich local market knowledge Rich knowledge about media environment in whole Shenzhen Strong interest in home furnishing and improving life at home and love to share externally Energy on building strong IKEA brand in local market Working with people and active communication Continuous improvement Able to influence people with strong local market insight and IKEA way of marketing communication Able to build up close relationships with local media & KOL Ability to lead PR activities, from event to interview Have highly effective and creative written and verbal communication skills. Able to lead and coach local PR agency
你与我们相处的一天
Establish close relationship with local media & KOL, PR partners, and create PR possibility for local store with good combination of IKEA long term priority and local market situation - Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment. - Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc. - Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR-material and national approach, including social- and environment issues. Take especially good care of core businesses and create messages around quality, low price, design function and sustainability. - Sharing latest trend and news around life style, home furnishing, social & environment in the organization. - Always stay in contact with what is going on locally on blogs, talk of the town and local press. - Catch good opportunity, create news around living with children, storage and small space living. - Secure good understanding about the IKEA brand, home furnishing and life at home of local PR partner. - Work with monitoring service provider to create/share where IKEA as a brand is in the market within the organization in monthly base.
Secure good exposure of IKEA brand in local market - Execute national PR actions well locally with deep understanding and relevant local insight analysis - Secure good and strong brand image related to event from both visual and copy perspective Close co-operation with local IKEA FAMILY to create synergy in local marketing communication - Creatively attract FAMILY members attention to PR event to create bigger noise on local media and web environment - Involve key influencers among local FAMILY members into PR event
Contact person of interview by media for customers complains - Duty One: Connect with CR or other function to identify the real issue and response to journalists in a proper way. - Duty Two: be able to work with SO social media team to monitor and manage the proper response to online user and draw indication to store if needed.
Good budget planning and follow up - Safeguard the central PR investment in local market - Prepare PR budget allocation and update SO PR spending and ROI analysis on each project
我们团队的使命
We as a team build a long-term relationship with customers.
