• You understand the unique needs of e-commerce SEO and don’t shy from exciting challenges, such as boosting the organic visibility of the IKEA brand in 40+ markets. • You have an advanced understanding of how SEO intersects with related fields as UX, SEM, Web Development, and Content Marketing. • You have experience forming, pitching, and implementing competitive strategies based on SEO research and digital trends. • You know how to optimize for search intent and user journey, approaching all assignments with a ‘customer-first mindset. • You employ a data-backed and analytical approach to identifying opportunities and resolving website issues, and you’re used to reporting on key SEO metrics. • Your knowledge of how to optimize for essential ranking factors is comprehensive, from schema markup to backlinks acquisition and local search. • You’re thoroughly familiar with SEO and Web Analytics tools such as Google Search Console, Google Analytics, SEMrush, BrightEdge, Majestic, Deepcrawl, Screaming Frog, and Excel. • Your command of written and spoken English is exceptional, allowing you to communicate complex topics in multi-national environments.
A day in your life with us
• You’ll be a results-driven collaborator whose combination of creative thinking and technical skills will see you successfully optimize one of the world’s most visited websites. • Approach SEO with a global mindset that considers the unique needs and challenges of optimizing IKEA.com in multiple markets. • Collaborate closely with product and content teams to ensure SEO essentials are incorporated into the earliest stages of planning. • Contribute to awareness and knowledge of SEO across the organization. • Ensure search-friendly optimization of digital ventures and growth strategies, such as the transition to omnichannel experiences and the development of new digital products. • Strengthen IKEA’s digital reach, allowing IKEA to meet target audiences at every stage of their searcher journey. • Audit, identify and resolve technical SEO issues and bugs. • Test scalable methods of optimizing content and resolving technical issues through effective usage of data sources and experimentation. • Partner with Content Assignors, PR, Local SEOs, Merchandisers, Product Owners, and Communicators, providing search behavior insights, keyword research, and SEO best practices. • Communicate and collaborate with vendors for optimal utilization of procured tools. • Monitor performance and analyze data in the context of seasonality, world events, user behavior, algorithm updates, industry trends, and website updates. • You will be key to IKEA’s digital growth - contributing towards visibility, authoritative positioning, and conversion goals.
Together as a team
We’re the ones who make it possible for people to have a smarter life at home and a hassle-free and rewarding shopping experience. Together we work to find new digital solutions for every business need to help make IKEA a great and efficient place to work. We like to think of ourselves as innovative and modern, and we believe that nothing would actually work without us.
Questions and support? Let's connect!
This role will be advertised until the 9th May, we will review all applications after this point. We are only able to consider applications made via our recruitment portal due to GDPR.
The position is based in Malmö - we are not able to consider applicants based outside of this area.
If you have any questions about the process please reach out to Recruiter Kate Nash - kate.nash1@ingka.com
